jcallin.dev logojcallin.dev

JOE CALLIN

  • #DEVELOPER
  • #LWC
  • #APEX
  • #ARCHITECT
  • #SALESFORCE

Welcome, I'm Joe Callin. I'm a developer who stumbled into Salesforce more by accident than design. A series of calls and conversations later, I was doing what people call "important things": building modular component libraries, reusable assets, and scalable solutions across Experience, Sales, and Service Cloud. I still can't tell you whose idea that was but I am loving the journey.

About Me

Salesforce Principal Developer & Architect

Over thirteen years in software development: web and integration at IBM, then Salesforce architecture and delivery across 7Summits, Accenture Federal Services, American Family Insurance, and Steampunk. I've led work across federal, education, insurance, and commercial sectors and grown from individual contributor to Lead and Manager. I care about clear design, maintainable systems, and teams that ship.

Experience

  1. Steampunk

    Lead Salesforce Development Engineer

    – Present

    • Architect and oversee delivery of scalable Salesforce solutions using Apex, Lightning Web Components, and Flow, translating complex stakeholder requirements into secure, maintainable, and auditable designs aligned with enterprise security controls and compliance requirements.
    • Define integration architecture and lead cross-team collaboration to design and implement MuleSoft-based Salesforce integrations, establishing data governance, access control standards, and compliance frameworks while driving quality and security assurance across the delivery lifecycle.
    • Established and enforced codebase governance by adopting Salesforce Code Analyzer, Prettier, and ESLint as organizational standards; redesigned test architecture to a 1:1 Apex method-to-test model, ensuring full traceability and raising coverage standards from 70-75% to a 90-100% target.
    • Lead a 6-person development team within a 25-person cross-functional delivery organization, establishing technical standards, onboarding new members, and providing architectural direction to drive consistency and quality across the codebase.

  2. American Family Insurance

    Lead Salesforce Development Engineer

    –

    • Served as technical lead and design authority for a 9-person Salesforce team within a 30-person organization, architecting the end-to-end migration of the Personal Insurance Review platform from multiple legacy systems to Salesforce using OmniStudio and Experience Cloud, and partnering with data science teams to integrate AWS-hosted LLM summarization and evaluate Agentforce for platform-native AI adoption.
    • Defined platform-level design standards, reusable LWC and Apex frameworks, and quality engineering practices, including automated code scanning and testing strategies; partnered with DevOps to architect Copado deployment workflows; and mentored developers through office hours and pair programming to build team proficiency in scalable Salesforce architecture.

  3. Accenture Federal Services

    Salesforce Principal Developer & Architect, Manager

    –

    Progression

    1. Senior Salesforce Developer –
    2. Salesforce Principal Developer & Architect –
    3. Salesforce Principal Developer & Architect, Associate Manager –
    4. Salesforce Principal Developer & Architect, Manager –
    • Advanced from Senior Salesforce Developer to Principal Developer and Architect, designing and delivering enterprise-grade solutions across Experience Cloud, Sales Cloud, and Service Cloud -- including a custom application review system built on screen flows and LWCs to reduce turnaround times, and an AppExchange-based Sales Cloud overhaul with custom enhancements -- driving operational efficiency across federal and internal applications.
    • Transformed the annual employee review process by developing a Salesforce-native solution that replaced 140+ Excel documents with automated workflows and screen flows, cutting cycle time from 4 months to under 1 month and enabling fully controlled, transparent feedback management.
    • Co-founded and led development of a reusable Salesforce asset library of modular, scalable accelerators that reduced a client project's estimated delivery from 3,700 hours to 200 hours, dramatically increasing delivery efficiency and lowering costs across implementations.

  4. 7Summits

    Salesforce Technical Lead / Developer

    –

    Progression

    1. Front-End Developer –
    2. Senior Front-End/LWC Developer –
    3. Salesforce Developer –
    4. Salesforce Technical Lead / Developer –
    • Specialized in Experience Cloud and Sales Cloud for higher education, field service, and corporate programs, delivering LWC/Aura components, Apex services, and Flow automations end-to-end.
    • Representative delivery: Experience Cloud sites for education (access, alumni, and training portals, registration); Field Service Lightning self-service with territories, scheduling, and custom LWCs/Flows; Sales Cloud insurance for quoting, policy management, and claims.
    • Led and mentored development teams, defining coding standards, optimizing automation strategies, and ensuring scalable, maintainable Salesforce solutions across multiple orgs.

  5. IBM

    Web Developer

    –

    • Built responsive web pages for clients including Sony, Walgreens, and DTE; integrated social data into interactive elements.
    • Directed web services through middleware (DataPower, XML, XSLT); created test scripts in Groovy/SoapUI; worked with Java for defects and enhancements.

How I work

  • Foundations first

    In a kitchen you learn to chop and season before you worry about gourmet plating; in development, you learn the fundamentals before you skip steps or lean on shortcuts. Same idea at the component level: build core components (text, action, input) correctly and accessibly first; then forms and features come faster and stay consistent. I document these standards at docs.jcallin.dev.

  • Accessibility forward

    If the product isn't usable by everyone, the experience has failed; accessibility is not an afterthought.

  • Build for tomorrow

    Build today's use case in an extensible way; small tweaks today (e.g. button color or label) should not paint you into a corner.

  • Dev and design together

    Work with design and UX instead of dismissing ideas as too hard or costly. Start from the "blue sky" and let scope, timeline, or budget scale back rather than the developer.

  • Experience over certifications

    Willingness to learn and self-motivation matter more than the piece of paper; doing it the right way is the goal.

Certifications

I value hands-on experience and continuous learning; certifications are one signal among many.

  • Salesforce Certified Platform Developer ISalesforce
  • Salesforce Certified AdministratorSalesforce

Projects

  • Custom Application Review System

    Integrated Service Cloud for reviewers and approvers with Experience Cloud for applicants. Screen flows and custom LWCs streamlined the review process and reduced turnaround time.

    • Experience Cloud
    • Service Cloud
    • Screen Flows
    • LWC

  • Employee Review Process

    Transformed the annual review workflow with an Experience Cloud site for feedback requests, an internal CRM for HR, and a separate Experience site for project and account leads to manage performance ratings.

    • Experience Cloud
    • Salesforce CRM
    • Flows
    • LWC

  • Sales Cloud AppExchange Overhaul

    Maintained and enhanced company Sales Cloud implementation with feature development, bug fixes, and an AppExchange-based overhaul with custom enhancements.

    • Sales Cloud
    • Apex
    • LWC
    • AppExchange

  • Reusable Asset Library

    Co-founded and led development of modular accelerators to expedite client implementations, reducing reliance on senior staff for common Salesforce solutions.

    • LWC
    • Apex
    • Flows
    • Design Systems

  • Field Service Customer Portal

    Field Service Lightning-enabled self-service portal for customers to request onsite auto repair, track technician location, and manage service subscriptions.

    • Experience Cloud
    • Field Service Lightning
    • LWC
    • Aura

  • Sales Cloud Insurance Solution

    Sales Cloud-based solution allowing customers to obtain policies, manage existing policies, and file claims online.

    • Sales Cloud
    • Experience Cloud
    • LWC
    • Automation