Joe Callin
Salesforce Principal Developer & Architect
Building enterprise-grade Salesforce solutions with expertise in LWC, Apex, and multi-cloud architecture.
About Me
With extensive experience in Salesforce development, architecture, and leadership roles, I specialize in designing and implementing enterprise-grade solutions. As Salesforce Architect & Principal Developer at AFS, I have architected and built modular component libraries, reusable assets, and scalable solutions across multiple clouds, including Experience Cloud, Sales Cloud, and Service Cloud.
My expertise spans Lightning Web Components (LWC), Aura, Apex, Automation (Flows, Triggers, Process Builders, Workflows), integrations, and DevOps. With a strong track record of leading teams, defining best practices, and delivering innovative Salesforce-powered solutions, I excel in both hands-on development and high-level solution designs.
Professional Info
- Based in Madison, WI
- Salesforce Principal Developer & Architect
- 10+ years of development experience
- Certified Platform Developer I
- Certified Administrator
- Available for consulting projects
My Expertise
Salesforce Development
Expert in Lightning Web Components (LWC), Aura, and Apex development. Building custom solutions that extend Salesforce's capabilities while maintaining scalability and performance.
Multi-Cloud Architecture
Designing and implementing solutions across Experience Cloud, Sales Cloud, and Service Cloud. Creating seamless integrations between Salesforce clouds and external systems.
Automation & Workflows
Streamlining business processes through Flows, Process Builders, and Apex Triggers. Building efficient automation that reduces manual work and improves data quality.
DevOps & CI/CD
Implementing Git-based version control and continuous integration/deployment pipelines. Ensuring code quality and reliable releases through automated testing and deployment.
Team Leadership
Leading development teams, defining best practices, and mentoring junior developers. Balancing technical excellence with business requirements to deliver successful projects.
Reusable Asset Development
Creating modular, scalable accelerators to expedite client project implementations. Building component libraries that can be reused across multiple projects.
Professional Experience
Accenture Federal Services
Salesforce Principal Developer & Architect, Manager
May 2020 - Present
Progressed from Senior Salesforce Developer to Principal Developer & Architect,
designing and implementing enterprise-grade solutions across Experience Cloud, Sales
Cloud, and Service Cloud that significantly enhanced operational efficiency for federal
and internal applications. Led development of multiple high-impact projects including: a
custom application review system integrating Service Cloud with Experience Cloud; a
comprehensive employee review process transformation that eliminated 140+ Excel
documents and reduced process duration from 4 months to less than 1 month; and
co-founded a reusable asset library of modular accelerators that dramatically improved
delivery efficiency—reducing one client project from 3,700 hours to just 200 hours.
Maintained and enhanced the company's Sales Cloud implementation through feature
development, bug fixes, and an AppExchange-based overhaul with custom enhancements,
ensuring robust performance aligned with evolving business requirements.
7Summits
Salesforce Technical Lead
May 2016 - May 2020
Specialized in Experience/Community Cloud and Sales Cloud development, leading
cross-functional teams in creating LWC/Aura-based solutions for diverse industries.
Delivered multiple high-impact implementations including: Experience Cloud sites for
educational institutions featuring alumni portals and class registration systems; a
Field Service Lightning-enabled self-service portal allowing customers to request auto
repairs and track technician locations in real-time; and a comprehensive Sales
Cloud-based insurance solution for policy management and online claims filing.
Throughout these projects, provided technical leadership and mentorship to development
teams, established coding standards and best practices, optimized automation processes,
and ensured scalable architectures that enhanced both customer experience and
operational efficiency.
IBM
Web Developer
May 2013 - May 2016
Designed responsive web pages for major clients including Sony, Walgreens, and DTE,
integrating real-time social media data into interactive elements using HTML, CSS, and
JavaScript. Developed key features including a dynamic, responsive calendar that
seamlessly integrated with back-end data sources, enhancing user engagement and data
accessibility across multiple devices and platforms. Spearheaded web services
integration using IBM DataPower with XML and XSLT to streamline data processing and
improve system interoperability between disparate systems. Led the development of
automated test scripts in Groovy with SoapUI that significantly increased efficiency and
accuracy of web service validation, while utilizing Java to troubleshoot issues and
implement performance enhancements that resulted in more robust and reliable application
performance.
Featured Projects
Employee Review Process Transformation
Developed an Experience Cloud site for employees to request and provide feedback, an internal CRM system for HR to streamline review management, and a separate Experience Cloud site for project and account leads.
Reusable Asset Library
Co-founded and led the development of a reusable asset library, designing modular, scalable accelerators to expedite client project implementations, significantly reducing reliance on senior technical staff.
Custom Application Review System
Integrated Service Cloud for reviewers and approvers with Experience Cloud for applicants. Utilized screen flows and custom Lightning Web Components (LWCs) to enhance user experience and streamline the review process.
Higher Education Alumni Portal
Developed a comprehensive Experience Cloud solution for higher education institutions before Education Cloud was available. The portal included alumni engagement features, executive training programs, and class registration systems, all integrated with Salesforce.
Field Service Mobile Repair Portal
Built a Field Service Lightning-enabled customer self-service portal allowing users to request onsite auto repair at their location. Customers could check their subscription service details, request assistance, and track technician location in real-time through custom LWC components.
Certifications
Salesforce Certified Platform Developer I
Validates skills in developing custom applications on the Salesforce platform, including
Apex, Visualforce, and Lightning components.
Salesforce Certified Administrator
Demonstrates expertise in managing and configuring Salesforce applications, including user
setup, security, data management, and automation.
Get In Touch
Interested in working together? I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.